by Brian Madden, et al. reminds me of what one professor wrote on my Hunter "Thompson styled narration: "floats like a butterfly, but ....where's the sting." I recommend this book to clarify the industry and understand some of the greatest blog, tweet, flames going on in the industry today.http://www.brianmadden.com/ is fantastic resource on vid with a great podcast.
It really does describe a lot of the chaos caused by company marketing as well as technology challenges. Also adds to confusion about some of the acronyms. Great explanation of different technologies here http://www.virtuall.nl/request-whitepaper-access
I think the book misses on two major points:
1. "It's the data, stupid". In some industries, we are already in a multi-device, multi-os scenario that is not being solved by iCloud or dropbox. Add to this the requirement for multi-company collaboration on large data-sets. The compute power must be reside with the data and it must be accessible from multiple remote locations without planning or device constraint - ie the application I need to make since of the data doesn't execute on my iPad or my iPhone or my Android or my Macbook or on the little standard issue $300 XP based PC the corporation gave me.
2. My 10-50 person company doesn't have an IT department to handle all of the tasks outlined as the successful, time-proven desktop strategies to solve the desktop dilemmas. Outsourcing the entire desktop to a provider can be a good solution.
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